UI | UX & Visual Designer – Freelance
– Feb 2020 - Jan 2024
EXPERIENCE
Visual & UI | UX Designer – TalentHero
– May 2017 - Jan 2020
Founder & Designer – akjumii
– June 2013 - Present
Designing new collection, research of fabrics and accessories, developing patterns & oversee fittings, preparation & coordination of production
Jobs.at: Developed UX and UI concepts for new features for users and customers in collaboration with B2B and B2C product teams. Projects included enhancing the application process, creating a batch job application process, refining user profiles, optimizing the purchasing process for customers, extending company branding across the platform, and introducing payment options with an upselling process for customers. Additionally, I improved existing UI components, developed new ones for the design system, and analyzed competitors to identify new opportunities.
By supporting clients in bringing brand-new ideas to life or diving headfirst into existing projects, I have gained significant experience working on a wide variety of projects, ranging from well-known companies to small startups with big ideas. Some highlights include:
Design Assistant – A Kind of Guise
– Feb 2013 - March 2015
UI | UX Designer – NanoGiants GmbH
– Jan 2024 - Present
In a Scrum team, I develop UX concepts and designs for a native app for a sustainable energy supplier.
The focus is on a user-centered application while also taking stakeholder interests into account. By consistently integrating various research methods into our design process, we ensure that we are meeting user needs. In close cooperation with developers, I ensure that designs are implemented efficiently and on time. I continually maintain and develop the Design System to ensure a coherent appearance.
At akjumii, our vision is a fashion world that treats humanity and nature with dignity. Our mission is to create timeless pieces that last. As founder and director, I am deeply involved in all facets of the business, from sourcing and supply chain management to online marketing. My focus lies both on designing the clothing and shaping the overall direction of the brand – both online and offline.
As the solo designer in a small startup, I collaborated closely with marketing, sales, product, and software engineering teams. I created marketing and sales materials to ensure brand alignment and worked with product and engineering colleagues to enhance the product. My responsibilities included conducting user interviews, performing usability research, building prototypes, and refining designs, such as revamping the user profile.
Additionally, I designed a complete brand identity, all marketing materials, and the web application for the TalentHero festival – a marketing initiative to connect companies with future apprentices.
ProSiebenSat.1 Media SE: UX and UI design for a content platform, leading the design of a complex registration process with age verification and payment steps to achieve optimal UX and high conversion rates. Utilized sketches and prototypes to explore and communicate design direction, contributed to the information architecture, and developed the design language, style guide, and design system.
And I 🖤 good Products with functional Design.
Driven by my passion for beautiful design and my interest in how humans interact with digital products, I transitioned into UX/UI from a background in Visual and Fashion Design.
My focus on human-centered design allows me to develop exceptional experiences for people and create intuitive interfaces with meticulous attention to detail. I believe that great design is a problem solver and should be accessible, engaging, and, above all, inclusive.
TOOLS
Figma
Sketch
Lottie
InVision
Principle
HTML/CSS
After Effects
Photoshop
Illustrator
InDesign
EDUCATION & PROJECTS
UX | UI Design – CareerFoundry | Online
– July 2018 - Aug 2019
User-Centered Design, Emotional and Visual Design, Competitive Analysis, Generative and Evaluative Research, User Personas, Business Requirements, Mobile-First and Responsive Design, Information Architecture, User Flows, Wireframing, Prototyping, Usability and Preference Testing
Volunteer – Zusammenleben Willkommen | Munich
– Nov 2015 - April 2021
Design Assistant – TMS Fashion | India
– Aug 2009 - Dec 2009
Fashion Design Studies – Amd | Munich
– Sep 2007 – Feb 2011
• Graduation Grade: Diploma in fashion design - 1,0
• Award: TMS Fashion Award 2011 for the most visionary collection
High School – Carl-Spitzweg Gymnasium | Germering
– Aug 1995 - June 2005