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MY ROLE
As a permanent designer, I was responsible for creating a hero mascot in collaboration with a freelance illustrator—one that everyone could identify with. I ensured that our hero would be implemented in both the app and our brand book.
We began with research and conducted user surveys. Based on our findings and user feedback, we designed the hero and started integrating it into our brand by incorporating it into the app and using it for our B2C communications.
meinestadt.de | 2017 - 2020
THE PROJECT
TalentHero is a mobile app designed to help young people find the right apprenticeship. We chose to give our app a personality to make it easier for users to connect with the product. Emotions are a powerful tool for boosting engagement and keeping users hooked.
Rewarding Interaction
At the end of interactions, the app features motivating success screens that evoke positive emotions, helping our users remember TalentHero and keeping them engaged.
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Onboarding
The eye-catching and friendly hero guides our users through the app, giving them the feeling of having a friend accompany them throughout the entire application process.
Scrolled until here? Fistbump!
My Role
As permanent designer I was responsible for creating a hero mascot, together with a freelance illustrator which everyone will be able to identify with and making sure that our hero will be implemented in the app and our brand book.
We started with research and went further with user surveys. Based on our research and user feedback we designed our hero and started to integrated it in our brand by implementing it in the app and using it for our b2c communication.
Company: meinestadt.de
Year: 2019
Project
TalentHero is a mobile app that helps young people to find the right apprenticeship. We decided to give our app a face to make it easier for our users to connect with the product.
Emotions are a powerful tool to boost engagement and keep users hooked.
Ideate & Sketch
At the very beginning, we delved into various forms and characters that could resonate with our brand and users. I quickly sketched different ideas to gather feedback from our audience.
Supported by quantitative data, we gained a clear understanding of the direction we should take and began finalizing the hero – a character inspired by animal forms to appeal to both our male and female users.
© Ariane Frida Sofie
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The TalentHero is born
affable | motivating | humorous | friendly | relaxed
